3 Ways to Build Your Referral Strategy for Your Personal Injury Firm

Marketing is challenging. Social media advertising costs are constantly increasing, and focusing on law firm SEO marketing for your personal injury law firm takes time that could be spent expediting a car accident or insurance company case instead. But amongst all your marketing efforts should be a focus on personal injury referrals from other firms. 

Receiving personal injury referrals from other lawyers is a low effort, high-value way of acquiring new customers. Potential clients are much more likely to hire you in the long term if they have been referred to you by someone else. Below, we’ve outlined how to build your own referral strategy.


Create an attorney referral network

Some attorneys specialize within personal injury cases. If they do not specialize in a client’s specific area (e.g. auto accidents, truck accidents, or wrongful death cases), they might recommend a personal injury lawyer who can provide proper representation.  Therefore, developing referring attorney partnerships with attorneys of opposite specialties to your firm allows you to form a mutually beneficial arrangement where you refer cases to each other. You can meet other attorneys to increase your professional network by attending industry events, CLEs, and networking events.

Offer a referral fee

The best way to manage your referral relationship once an initial link has been established is to reciprocate any gesture they extend. If other trial lawyers mention you to their clients, offer them a referral fee or refer them to your customers in return.

Key moments to ask for a referral

Timing is everything. Ask for personal injury referrals when sending invoices, when you win personal injury cases, and when anyone in your personal injury attorney partnership wins a case. Also, include a referral link to a contact form in your email signature.

Use CloudLex’s Referral Engine to develop and manage a profitable attorney referral network. Our app lets you send and receive personal injury referrals, execute fee arrangements easily, and share case data via a secure, HIPAA-compliant server. The settlement calculator for each case will even calculate the referring attorney’s fee alongside your own, and the client’s recovery. It’s a great way to track your progress without the hassle of manually contacting all your referral partners.

To see just how easy sending and receiving referrals is with CloudLex, book in for a FREE DEMO today